Profile
Commercial and operations manager. I build the systems behind commercial growth: ERP, CRM, web and AI.
Experience
2026 – now
RoarLight · own digital marketing companyroarlight.nl
- Founded in 2026.
- I am building a simple business system, powered by AI.
- It helps entrepreneurs and professionals start their business from zero.
- It works on a monthly subscription.
- Status: in development.
2024 – now
AZ Aluminium · Commercial & Operations Managerazaluminium.nl
- The company sells and installs aluminium doors, windows and verandas.
- When I joined, the company had no digital presence. It sold only through personal contacts.
- I built the website, quote requests through the website, digital ads and a complete Odoo ERP setup.
- I run the office side: products, suppliers, pricing, buying and selling.
- Customers now come from the Netherlands, Belgium and Germany.
- +495% revenue in the first year, from a small base.
- Set up Respond.io: customer conversations in one inbox.
2022 – 2024
New start in the Netherlands
- Civic integration (inburgering).
- Self-study: ERP and accounting (Zoho Books), Dutch invoicing rules, VAT types, quotes and CRM.
- Self-study: selling to Belgium and Germany.
- I apply all of this at AZ Aluminium.
2018 – 2022
Own e-commerce company · Ankara, Turkey
- Men’s and women’s accessories, and phone accessories.
- Imported from China, suppliers via Alibaba.
- Sold via our own website, social media and Turkish marketplaces: Trendyol, Hepsiburada, n11 and GittiGidiyor.
- A network of sales partners across Turkish provinces, with my own commission system: up to ~90 at its peak.
- Problem: shipping made cheap products expensive, and returns cost twice.
- Solution: stock placed in advance with local partners. They delivered in their own region. This meant lower shipping costs, no cash-on-delivery fees and fewer returns.
- Sales roughly doubled after building the network.
- Meta and Google ads, product photography, Photoshop and trend-based product selection.
- Own accounting system in Excel, linked to open-source accounting software.
- The company was sold in 2022.
2013
Own shop in Turkey